Old Forester: Kentucky Turtle Derby
Lot's of projects in this industry happen fast. Some happen really fast. And then some are the Kentucky Turtle Derby from Old Forester. This project kicked off on a Tuesday afternoon, and by Post Time on Saturday we had ran 3 days of inventive and engaging social content that ramped up to our epically slow race.
This project was my first real dive into an art director roll, and I worked with Creative Director Jonathan Linder to concept, design, animate, and edit the entire campaign's social presence. The event garnered huge buzz from SportsCenter, Today Show, and Yahoo News; making it Old Foresters most talked about campaign, well, ever.
Role: Content Creator