Old Forester: Kentucky Turtle Derby
What do turtles and horses have in common? Turns out, not much! But that's where I come in: a little movie magic made our shelled racers seem as thrilling as the stallions at the big show.
I came into this project in 2020 as a Content Creator. It was my first real dive into an art director roll, and I worked with Creative Director Jonathan Linder to concept, design, animate, and edit the entire campaign's social presence. The event garnered huge buzz from SportsCenter, Today Show, and Yahoo News; making it Old Forester's most talked about campaign, well, ever.
In 2021, I was selected to direct the campaign's main event. My experience the year before got me in the room earlier than a typical director, and I even wrote the cold opening, Pondzilla, and training montages scripts. This was a grand undertaking with miniature sets, uncooperative talent, and a limited crew due to (surprise!) COVID protocols. We put on quite a show, with a live audience both on YouTube Live and in-person at the Kentucky Derby itself.
Role: Director & Content Creator